We all know as business men and woman that social media is a big part of being able to reach new customers and connect with existing ones. So what have the past year regarding Facebook, Twitter, Google Plus and other platforms all been leading up to? Well as you can see from the infographic below, the growth of social media is something to take into consideration when you think about what your business is and where you want to build your presence.
Where are other marketers most active?
Where can you find the best audience for you brand?
Is the entire world available, if so, exactly how much?
Check out the surprising growth of social media below:
Valuable Marketing Information About Getting Known Through Social Media
Despite the common myth, social media is something that has been around for quite a while now. What's new is the power that social media brings to marketing today in this new technological age. There are so many quick ways to promote your business through online media sites, but never forget the basic marketing principles, too.
Add a special box to your blog to give visitors access to the Facebook "like" function. People will find it easier to like your page and give you more of a fan base. It is important that the button allows them to "like" your business without leaving the page they are on within your website. You will increase your exposure if you make it easy for people to do.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. Adding these social media functions to your site lets users decide the most popular content, and it gives them a voice and also makes them an active participant.
Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.
Make sure your posts aren't condescending or give the reader the impression you are too cocky. It doesn't matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. Your power is limited to your clientele and subscribers still paying attention to you. Without them, your business can never be successful.
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Make sure that you provide valuable answers to the questions on your social networking websites. Log into them about two times daily, and check your inbox and notifications. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Keep in mind that anything you post in reply to a comment will be visible by all.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
Create vibrant titles for your YouTube or network videos. Have the titles use keywords that are relevant to your industry and your products. When your videos are easily identified, you will get a lot more views.
There are various forms of social media on the internet today. For example, their are status based sites and their are also blog sites. Make sure that you are placing your ads on all of the high traffic sites. By doing this you will be getting the maximum possible visual time you can, resulting in more money for your business.
Before diving into social media, you need to have a plan. What makes you unique and separates you from the competition? If you use this article's tips, you're sure to be successful. Social media can help you connect to everyone around the world.
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